Conference Speakers

Professor Laurent Muzellec, Professor in Marketing, Trinity Business School
Professor Laurent Muzellec
Dean, Trinity Business School

Professor Muzellec serves as the Dean of Trinity Business School, which is part of Trinity College Dublin, one of Europe's oldest and most esteemed universities.

In his role as Dean, his primary objective is to execute a transformative plan known as the "Transforming Business for Good Strategy." The purpose is to integrate sustainability across operations, research, and teaching. By embedding environmental, social, and governance solutions into our curriculum, Trinity Business School is striving to provide current and future business leaders with the essential tools to tackle climate change and social injustices.

Laurent commenced his professional journey at the French Embassy Trade Office in New York, subsequently transitioning to the private sector in business development roles before finding his academic calling. Along this path, he's created new programs such as the Master's in Digital Marketing, founded the Trinity Centre for Digital Business and Analytics, and contributed to numerous academic publications, including a book on "Digital Business Models".